How to Write an Effective Sales Letter

How to Write an Effective Sales Letter

Much has been written about how to write a sales letter, but more often than not, those writings never deal with more than the mechanical aspect of sales letter writing. There's nothing wrong with having great prose, but when it come to sales letters - emotion is what really sells. The first step to writing powerful sales letters is to know as much about who will read your letter as you can. Ask questions like: What is most important to my prospect in this area?