FaceBook Formula

The internet and social media sites especially have led to the line between our social and professional lives blurring ever more with each passing day. Social media sites give people the opportunity to connect with old friends, make new ones and expand their professional network with only a few clicks, from the comfort of their own home.



Social media sites have redefined the concept of globalization, which was the ‘in’ word two decades ago for large corporations. Unfortunately for the latter, the current globalization concept has allowed businesses of all sizes to tap the benefits of being present in a wide number of markets. This is because the internet has become a business channel that is practically free and companies are no longer required to make massive investments in building an offline, local presence in whichever market they choose to expand into. In fact, why expand into a single geographical market, when one can access the world with a few clicks of the mouse?

Of course, this doesn’t mean that it’s easy to compete against the giants, but, after all, why take on a giant when you can still build a profitable and sustainable business that will change your life and that of future generations of your family without competing directly with the giants.

The one advantage you have, as a small business owner, over a large corporation is relationships. Yes, you heard right! You are more likely to spend time building relationships with your customers than any large corporation as they are mostly focused on their bottom line and ROI, overlooking strategies and tactics that may not convert into tangible results immediately. However, even the ‘big boys’ are beginning to

Search Engine Marketing

All bloggers know that a well-written, entertaining
and focused blog can generate huge volumes of traffic
from visitors. This is one of the basic learnings in
blogging: blogs should be focused and centered on a
topic and other related issues.

Search engine marketing is simply the process of
getting your blog and its content sufficiently high
ranking in several search engines for your keywords.
This would enable your content to generate more
visitors to your site from SERPs or Search Engine
Results Pages. Attention-grabbing content titles and
sites help users to feel compelled to click on your
link in the search engine results pages and eventually
visit you.

Additionally, search engine marketing needs a Web site
that is optimized for search engines. Normally, this
is a Web site that can display a configuration setting
that makes it look interesting to search engine
spiders. In turn, the spiders will visit the site and
look at your content. After doing this, the spiders
then pick up significant keywords, which determine the
characteristic of your page. Lastly, the content
returns to the search engines for the purpose of being
indexed.

Enhancing Search Engine Marketing

Nowadays, blogs are making tons of small news Web
sites or mini content centers that contain significant
information and links. Compared in the past, search
engines visit major news Web sites since they were the
ones who were the ultimate sources for the newest
content to be found online. Blogs have outpaced
several media outlets online due to their capability
to deliver and publish fresh information to the public
faster.

The key in getting noticed more by the search engines
is to publish faster. Since search engines looks for
the freshest, high value and relevant information, it
is important for you to publish frequently. This would
get your blog more visits from major search engines
and others.

Blogs have a natural relationship with search engines.
Since blogs are natural search engine magnets, the
search engine spiders will visit your blog often if
they detect an update from it. In addition, the
content of your blog does not have to wait for months
before getting into search engine result pages but
instead, your content will be displayed in a matter of
hours or days.

It is important to know how much the search engine can
do for your blog. Blogs should be frequently updated
to allow the search engine spider to visit you often,
since they are normally programmed to visit your blog
as often as you publish fresh contents.

Reasons Why Blogs Rank Well in Search Results

Firsly, blogs are designed to meet the demands for
search traffic and search engines. Blogs are also
highy significant in their niches and are considered
as the best sources of the most up-to-date information
online. More so, blogs can be keyword optimized.
Keyword optimization helps blogs achieve high rankings
in search engine results. Additionally, wisely
distributing the keywords evenly on the content can
also help your blog rank easily on search engine
results.

Compared to Web sites, blogs are also text-rich
publishing tools. This only means that the code used
by blogs is light weight. This makes your blog’s
content highly visible to search engines. Search
engine spiders can visit your blog frequently and
crawl over your content faster because of greater
clarity. This clarity provides a vivid interpretation
of what the content of your blog is all about

The First Step To Successful Internet Business

"Tell me the first step to start a successful internet business like yours. I see people claim to have made a lot of money online but I am still clueless." – Internet Business Wannabe.
This is a typical question that I receive time and time again. A lot of people are still skeptical about making money on the internet. They thought that making money on the internet is a hoax and definitely a scam. No one can make thousands of money by just working alone in front of a personal computer, so they thought.
But the good news is that many others are already looking for ways to make it work. They passed the skepticism because they probably have met internet entrepreneurs face to face in seminars, gatherings or social meetings.
Their belief system has been telling them that they could be missing out one the biggest opportunities of making money the new ways in this information era, if they do not start now. They know that there are definitely a few correct ways to make money on the internet.
It's just that they don't know how to do it – yet.
Now, the short answer to the question of "the first step to start a successful internet business" is simple.
Acquire the knowledge necessary to start the business!
That's it.
That's the first step.
You can't simply do something without the knowledge of doing it, especially if you are starting a business and it involves money.
If you are still adamant and want to do it your way, have it your way.
You'll learn one day that doing something without knowledge is insane. You'll lose on any counts.
So, do no start your own internet business without having necessary knowledge.

How to Write an Effective Sales Letter

How to Write an Effective Sales Letter

Much has been written about how to write a sales letter, but more often than not, those writings never deal with more than the mechanical aspect of sales letter writing. There's nothing wrong with having great prose, but when it come to sales letters - emotion is what really sells. The first step to writing powerful sales letters is to know as much about who will read your letter as you can. Ask questions like: What is most important to my prospect in this area?

List Building - Why Is It So Important?

List Building - Why Is It So Important?

Are you successful with your Internet business?

Better yet, do you think you are successful with your online
business?

When most online entrepreneurs are asked with these questions,
they often brush it off. This is because most of them, who have
not yet realized the right way to succeed in Internet Marketing,
continue to believe that the mere fact that they have a website
is already enough to succeed on the Internet.

The truth is, they all end up very upset because they fail to
realize the secret behind the success in Internet Marketing.

Having a website is not a guarantee that your online business
will succeed. How will you succeed if people will not realize
that your business exist online? The key to Internet Marketing
is to get your business noticed.

An effective way to do this is to build an opt-in list. In fact,
most of the people who are already experts in Internet Marketing
will tell you that building a highly targeted opt-in list is the
most effective and important tool in Internet Marketing.

Basically, an opt-in list is a list of email addresses of people
who have agreed to obtain any kind of information from online
businesses like you. The term "opt-in" means that you have their
permission to send to them whatever newsletters, brochures, or
promotions that you have in your online business.

It is extremely important that you have their permission first
before you send them information because unsolicited emails will
be regarded as spamming, which is an illegal activity on the web.

Because of the feasibility of building an opt-in list on Internet
Marketing, most of the online entrepreneurs consider it as the
most treasured tool online. They need this list in order to get
the consumer's attention and sustain interest.

By creating an opt-in list, you will be able to maintain solid
contact with your previous buyers at the same time boost your
sales because of the fact that you have a sure target market
always ready to purchase items from you.

An opt-in list is considered to be the most important item for
any Internet Marketer. In fact, if in case something bad happens
like emergencies and catastrophes and they could only save one
item, it would be their opt-in list saved on a backup disk.

Just imagine how Internet Marketers value their opt-in list...

If this is the case, then it must be really something, right?

So, for people who are not yet aware of the importance of building
a highly targeted opt-in list and would like to know how to build
them, here are some tips that could be very useful.

1. Decide on your niche market or your target market.

It is extremely important to know your target market in order
to focus on something. It would be really confusing and time
consuming if you will build an opt-in list with no particular
market in mind.

Moreover, having a niche market would bring more focus on your
marketing campaigns and would derive better results because you
have directed your emails to people who would most likely be
interested in them.

2. Be sure that your selected target market is available on the
Internet.

The mere acquisition of a niche market is not a guarantee that
you can already start building your opt-in list. Since, the
concept of opt-in list is specifically generated to aid in the
growth of the Internet Market of a particular entrepreneur, it
is important to have a niche market that is available through
the Internet.

The concept is basically simple, how can you promote your online
business if your niche market is not available in the Internet?

Hence, it is extremely important to verify if your target market
is available online.

3. Verify if your chosen target market is an income-generating
market.

Building a highly targeted opt-in list will just go to waste if
your niche market is not generating any income at all.

Try to verify their income-generating potential through the search
engines, wherein you will find some paid ads related to the keywords
you have searched. This would only mean that if somebody is willing
to pay to advertise focusing on the same target market that you have
in mind, chances are, you will be able to reap positive results on
your target market.

4. Generate solutions to the problems of your target market by using
Internet forums.

Using forums will help you determine the underlying solutions that
will answer to most of your target market's problems.

Through their posts and threads, you will be able to identify your
target market's problems and will be able to come up with great
solutions. That, will also come very handy when you start building
your opt-in list.

Indeed, the success of an online business or your Internet Marketing
efforts greatly depend on your opt-in list.

As they say, the money is in the list, that's why most businesses
consider their opt-in list as gold.


[Shuib Jaafar]

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“There is no fast, effortless way to make money. Get-rich quick schemes only work for the person selling them. Don’t waste a minute of your life trying cut corners or create financial shortcuts. Chasing the will-o’-the-wisp of the quick buck is the surest way to DESTROY your character and undermine your career.”
-Brian Tracy, World Renownest Sales Trainer.

Satu lagi pembohongan mirip seakan-akan program 4D (Duduk Diam Dapat Duit).

Apa yang saya dapat ulas disini, YA, memang anda boleh menjana wang sejumlah begitu banyak, TETAPI dengan syarat:

1. Anda telah berada di dalam satu niche pilihan anda, dan menjadi antara leading player di dalam pasaran tersebut.
2. Saiz mailing list anda adalah berjumlah seramai 100, 000 orang atau lebih.
3. Anda membelanjakan lebih dari RM 10, 000 setiap minggu di Google Adwords, memiliki pelbagai kempen di dalam pelbagai niche untuk program-program affiliate dan juga rangkaian CPA.
4. Dan banyak lagi.

Tiga contoh diatas adalah kesimpulan terbaik untuk menyatakan anda boleh menjana pendapatan sebegitu lumayan, seperti menjana RM30, 000 dalam masa seminggu sahaja!

Ini kerana mereka mempunyai satu persamaan:

“Mereka telah berpengalaman dan berkepakaran di dalam bidang yang mereka ceburi.” Jika anda baru mengenali dunia Internet, lantas diberikan janji-janji manis RM30, 000 dalam masa 3 hari, 3 minggu ataupun 30 hari…

“JANGAN Berjalan, Sebaliknya Lari JAUH-JAUH!”

Jika anda sendiri baru mengenali apa itu HTML, apa itu autoresponder, apa itu Pay Per Click, adalah lebih baik anda memfokuskan diri anda kepada menambah ilmu pengetahuan anda kepada perkara-perkara asas yang anda WAJIB tahu sebelum memulakan sesebuah perniagaan Internet.

Berhenti dari membeli ‘impian-impian’ kosong ini, samada ianya di dalam bentuk video, ebook dan sebagainya. Saya tidaklah berkata ianya TIDAK mustahil, tetapi adalah TIDAK sesuai untuk anda yang masih lagi tercari-cari tapak sendiri untuk memulakan perniagaan Internet anda sendiri.

Dengan kata lain, jika anda merangkak, jangan memilih untuk terus berlari. Anda perlu berjalan terlebih dahulu, barulah anda boleh berlari, bukan?

Tepuk dada tanya kemampuan, keyakinan, dan pengetahuan anda sebelum menetapkan sesuatu target.

Menurut Dan Lok, seorang guru pemasaran ‘direct response’ antarabangsa, beliau menyatakan terdapat 7 tahap bagi seorang usahawan Internet itu. Ianya adalah;

Tahap 1 – The Mooches

Secara ringkas, ‘The Mooches’ adalah mereka yang:

Mempercayai Internet bukanlah tempat untuk menjana sebarang pendapatan; Internet hanyalah tempat untuk berseronok.
Kemahiran yang rendah di dalam teknik pemasaran.
Kurangnya motivasi untuk berjaya.
Bersikap rendah diri dan takut untuk mencuba.
PERCAYA bahawa kekayaan itu adalah kebetulan sahaja dan bukannya hasil dari kemahiran dan kerja keras.
Tahap 2 – The Wanna-Be

‘The Wanna-Be’ berada diatas sedikit dari ‘The Mooches’. Dan mereka di dalam bahagian ‘The Wanna-Be’ ini memiliki sifat dan personaliti seperti:

Sama seperti ‘The Mooches’, yakni kurangnya motivasi untuk berjaya.
Mahu wang tetapi tidak tahu bagaimana untuk mendapatkannya.
Gagal untuk bertanggungjawab ke atas segala tindakan didalam hidup mereka.
Mudah menjadi mangsa penipuan scam. Golongan ini melaburkan wang mereka di dalam peluang-peluang murah, mempercayai kononnya akan membawa kekayaan kepada mereka suatu hari ini.
Tahap 3 – The Pretend To Be

Golongan ‘The Pretend To Be’ ini boleh diibaratkan sebagai mereka yang bekerja keras TETAPI tidak mengambil sebarang pengajaran dari hasil usahanya. Bermakan golongan ini, jika mereka gagal, mereka tidak membuat sebarang kajian atau post mortem mengapa mereka gagal.

Akhirnya mereka asyik melakukan kesilapan yang sama, kononnya mereka bekerja keras, tetapi masih tidak lagi berjaya. Golongan ini Work Hard, tetapi tidak Work Smart. Ciri-ciri golongan ini adalah seperti;

Mereka cakap banyak, namun pada hakikatnya mereka tidaklah melakukan apa yang mereka cakapkan itu. They just don’t walk the talk.
Kurang keberanian dan takut kepada ketidaktahuan.
Mereka hidup di dalam sangkaan mereka sendiri yang salah. Mereka mempercayai adanya masa yang sesuai dan tidak untuk melakukan sesuatu. Hakikatnya mereka tidak
tahu SEKARANG adalah masa yang paling tepat!

Tahap 4 – The Newbie

Di tahap keempat ini adalah tahap untuk ‘The Newbie’. ‘The Newbie’ mempunyai sikap-sikap yang sangat positif seperti keinginan untuk mempelajari ilmu-ilmu baru, mempunyai kemahiran-kemahiran yang diperlukan, namun kekurangan pengalaman.

Golongan ini mempunyai pegangan tersendiri iaitu “If you want something done, you gotta do it yourself.” Ini bermakna mereka akan melakukan KESEMUA kerja-kerja berkaitan perniagaan mereka, dan secara langsung ianya tidak memberi peluang kepada mereka untuk memperkembangkan perniagaan mereka.

Ciri-ciri untuk golongan ‘The Newbie’ ini adalah;

Kebanyakan dari usahawan Internet JATUH di-level ini.
Mereka keliru dengan pendekatan yang betul untuk memasarkan sesuatu produk.
Kurangnya pemahaman terhadap asas di dalam pemasaran.
Tiada visi. Gagal untuk melihat perniagaan mereka dari segi jangka panjang.
Tahap 5 – The Marketer

‘The Marketer’ telah mencapai tahap dimana mereka hampir mencapai kejayaan tersendiri. Mereka telah menjana pendapatan akan tetapi mereka kurang dari segi cita-cita untuk membina sebuah perniagaan berasaskan Internet, dan bukannya hanya memiliki laman web yang menjana pendapatan sahaja.

Mereka ini mempunyai ciri-ciri seperti;

Takut untuk keluar dari zon selesa mereka, walaupun menjana pendapatan yang tinggi dari Internet.
Kebanyakan memilih untuk ‘bermain untuk tidak kalah’ dari ‘bermain untuk MENANG’.
Memiliki perniagaan yang berpotensi untuk dibawah ke tahap seterusnya.
Tahap 6 – The Master

‘The Master’ adalah jutawan. Mereka mempunyai pendapatan 6 angka setahun. Mereka adalah leader di dalam industry mereka. Mereka berpengalaman bekerja di dalam pelbagai jenis perniagaan.

Keupayaan utama ‘The Master’ adalah, mereka boleh memasuki mana-mana sahaja niche, walaupun niche yang mereka masuki itu bukanlah niche kepakaran mereka dan mereka tiada pengalaman di dalam pasaran niche tersebut.

Ciri-ciri mereka dibahagian ‘The Master’ adalah seperti;

Mereka meng-outsource hampir keseluruhan perniagaan mereka kecuali pemasaran.
Tidak pernah berhenti belajar-sentiasa ingin menambahilmu dan membuat pelaburan untuk diri sendiri.
Mempunyai visi yang jelas dengan apa yang mereka inginkan.
Percaya pada diri sendiri dan keupayaan yang mereka ada.
Tahap 7 – The Entrepreneur

Inilah tahap terakhir didalam hirarki seorang usahawan Internet, ‘The Entrepreneur’. ‘The Entrepreneur’ adalah mereka yang telah mencapai kejayaan tertinggi di dalam hidup mereka.

Mereka menggaji individu-individu yang lebih cemerlang dari mereka untuk memastikan kejayaan perniagaan mereka.

Ciri-ciri ‘The Entrepreneur’ adalah mereka yang;

Memiliki visi dan sifat keusahawanan yang tinggi.
Membawa perniagaan mereka menjadi public.
Sentiasa meningkatkan modal.
Menggaji pengurus professional untuk menjalankan perniagaan mereka.
Penyelesaiannya disini, BUKAN sahaja anda membaca senarai tahap-tahap di atas, apa yang anda MESTI lakukan adalah;

“Tahu Tahap Anda Sendiri”

Ketahui tahap anda. Ketahui kemampuan anda. Ketahui pasaran anda. Fokus kepada kekuatan anda dan JANGAN sesekali cuba untuk mendapatkan sebarang formula (kononnya) untuk cepat kaya dengan bergoyang kaki sahaja.

TERKINI :Elakkan Diri Anda Dari Menyertai Skim Ini

Kini saya dapat melihat satu ‘trend’ baru scammers di Malaysia untuk mengaut duit anda dengan mudah’. Caranya adalah dengan membina laman web yang bercirikan dibawah:

Konsep ‘reseller’
Menggunakan kaedah ‘forced matrix’ (kononnya setiap reseller akan mampu menjana pendapatan sehingga RM XX,XXX dengan mudah.
Menggunakan ebook-ebook berbayar usahawan Internet lain sebagai produk utama mereka.
Menjual ebook dan perisian lain secara pukal.
JANGAN SERTAI SKIM-SKIM SEPERTI INI!

Maaf jika tulisan saya sedikit besar. Namun itulah pendirian saya. Dan dibawah adalah SEBAB mengapa saya berpendirian sedemikian:

Program ini menggunakan produk orang lain TANPA kebenaran pemilik produk tersebut.
TIADA langsung sebarang nama pemilik laman web/program diletakkan didalam laman web tersebut.
Dari situ ia jelas menunjukkan bahawa pemilik program ini DENGAN MUDAH AKAN MELARIKAN WANG ANDA sekiranya terdapat sebarang masalah dikemudian hari. Iyalah, siapa yang hendak dipersalahkan, kan?
TIADA faedah kepada anda. Skim-skim sebegini biasanya akan menguntungkan penganjur-penganjurnya sahaja. Bukankah lebih baik anda mencipta produk anda sendiri daripada menjual hak orang lain, lagi banyak untung yang anda akan dapat, kan?
Jadi, adakah anda ingin berurusan dengan mereka yang TIDAK dikenali seperti penganjur program-program reseller seperti diatas?

Fikir-fikirkanlah.

Top 4 Reasons to Use WordPress For Your Online Business Website

Business men and women all over the World have taken up the WordPress software platform, and it has proved to be a seriously versatile tool for handling their online business website. The main reason for this is because anyone can use it creating with what they will. This is also known as open source software. And WP is a fantastic method by which you can take advantage of this type of software, not to mention the results owing to its recognition factor with the search engines.

Here are 4 top reasons to use WordPress software for optimising your business website

1. When you’ve downloaded WordPress website software to your web host – all you do is follow simple instructions and then – well it’s yours to do with as you wish. Themes and plug-ins are the two facilities that you’ll quickly become familiar with, and you can edit these to your heart’s content – add one if you like it - get rid of another if you don’t. Because of this, changing the appearance of your website is just a click or two away

2. Outsource to an online freelancer if you really can’t be bothered to do it for yourself, but that’s just an alternative option, as I’m sure you’ll be quite absorbed with it’s characteristics after a short time. An example of this is that you can download a new theme or software plug-in, click on activate, and there you have it – a new look to your website.

3. You’d don’t need a degree in computer science. You don’t need any special skill set that involves the understanding of another technical language. Are you OK with word documents, notepad or other similar software? Then relax, WP is right in this league. How come? Because it’s a “WYSIWYG” facility - there’s no ambiguity.

4. Search engines love WordPress websites too. Several businesses run WP software and find themselves ranking nicely with the top SE’s, possibly because of the PHP code. It’s quite possible that we’ll never know exactly why this is; it’s just a pattern that seems to repeat over and over again. If it gets results – and profit for us - does it really matter?

Have a think about all that when you’re looking to install WordPress for you business website applications – you could do such a lot worse. It will not have escaped your notice that WP offers a closer relationship with the search engines, and once you’re familiar with it – ease of use. Can thousands of online users all over the globe be wrong?